About Us

Botl Wine & Spirit Merchants Ltd is a leading distributor and wholesaler supplying the entire Licensed Trade across Northern Ireland (Bars, Restaurants, Hotels, Off Licenses, Cash & Carrys, Regional Wholesalers and National Multiples)

“We at Botl strive to bring you the best brands at the most competitive prices. We give our utmost care and attention to every single one of our customers. Our goal is to provide quality and value through excellent customer service”

Jim O’Neill – Managing Director

Botl boasts a wide range of stock and distribution channels – BOTL are the perfect partner for all your alcohol and soft beverage needs. With a highly experienced team who are committed to developing strong relationships in order to provide the highest standard of customer service.

We are continually seeking new products and will procure specific products on request using our extensive supplier relationships and contacts.

butterfly cane rum


Botl are the proud owners of the newly launched Butterfly Cane Rum which is an innovative  rum brand imported from Trinidad and creating excitement in the trade across NI.

butterfly cane rum bottle

Inspired by nature, the pure cane sugar grown in Trinidad is harvested when the native species of butterfly, known locally as the ‘Scarlet Peacock’ land on the crop feeding off the ripe sap. Only when the butterflies gather is the crop harvested to make Butterfly Cane Rum.

Butterfly Cane is a premium quality 3 year old rum matured in Oak barrels and produced by the award winning Fernandes Family Distillers in Trinidad.

Available in a 3 year old golden rum at 37.5% ABV and a Spiced which is infused with a mix of spices and vanilla giving the perfect balance of rich deep taste and spiced warmth.

butterfly cane spiced rum bottle


Botl Wine and Spirits Merchants ltd
Unit 3, Meadows Industrial Complex, 5/7 Boucher Road, Belfast BT12 6HR
Tel:028 9024 1308 | Fax:028 9023 8263


Roisin (028) 9024 1308
EMAIL: sales@botl.co.uk


Conor O Neill 

(Sales Director)

t: 07780 742 000 

e: conor@botl.co.uk

Brian Bradley

(Belfast – Co. Armagh)

t: 077769 91865 

e: brian@botl.co.uk

Eamonn Maguire

(Greater Belfast – Co.Down – Co.Antrim)

t: 075533 69088 

e: eamonn@botl.co.uk

Anthony Conway 

(Co. Tyrone – Fermanagh – South Derry)

t: 07801 753 611 

e: anthony@botl.co.uk

John O’Connor 

(Derry – Coleraine)

t: 07860 929943 

e: joc_consultancy@live.co.uk

Jim O’Brien

(Greater Belfast Area)

t: 07918 610877 

e: jimobrien1@hotmail.co.uk